RSS

news

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

Technologies for tags customization

 

Objects’ customization acquires more and more a strategic importance – for commercial purposes – for any company producing or distributing consumer products. Even for this reason, we are noticing a growth of new technologies, processes and systems aiming at giving an added value to the end customer, materializing into customization.

The customization of tags for dogs and other house pets, contrary to customized dogs’ collars, occurs according to a special technology for metal engraving. In other words: tags’ engraving for dogs or cats takes place thanks to pantograph technology. 

Pantograph is actually one element of tag engraving and customizing machines, even though it’s the most important one (there are electrical and electronic components, softwares and hardware, parts of metal shell, etc).   

Pantograph is composed by a system of shafts and has a diamond inserted into a support, representing the element responsible for metal engraving. Diamond, being stronger than the metal on which it glides, can engrave it, leaving the sign of the requested customization.

The machines for tags customization have technical features very different from laser cutting machines, laser engraving machines, wood engraving machines or machines that – for their nature – have industrial applications.

The customization of pet tags is indeed made directly in the sale point (excluding the world of online sales) and according to a customization desired by the customer.  For this reason, it looks more like a “do it yourself” pantograph than an industrial machine, which can be used by non-specializing operators. Even for this reason, design and ease of employment (typical features of products meant for end consumer) should be very important in the machine design.

The steps to get to engraving are as follows. You put the tag into the special compartment, you establish the string of characters to engrave and you let the engraving start.  

Myfamily Techla engraving machine gathers these features more than all other tags engraving machines in the world. Look at the demo video to have a confirmation.

 

An incoming cat?

 

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring.

Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie. Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful. Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names!

In this article you will find a list of popular names for cats with some less traditional but always original suggestions! 

Choose in the best way

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name:

  • Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
  • Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names.
  • Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.

Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

MALE CAT NAMES

 
     
  • Alex
  • Charlie
  • Coco
  • Cosmo
  • Felix
  • Figaro
  • Fluffy
  • Gatsby
  • Harry
  • Jack 
  • Jasper
  • Julius
  • Leo
  • Lucky
  • Luigi
  • Max
  • Micio
  • Milo
  • Oliver
  • Oreo
  • Oscar
  • Rocky
  • Romeo
  • Sammy
  • Shadow
  • Simon
  • Sonny
  • Tiger
  • Toby
  • Tom
 
     

FEMALE CAT NAMES

 
     
  • Alice
  • Bella
  • Briciola
  • Chloe
  • Daisy
  • Eve
  • Fiona
  • Kiki
  • Kitty
  • Lady
  • Lilly
  • Lisa
  • Lola
  • Lucy
  • Luna
  • Mia
  • Mina
  • Molly
  • Nala
  • Pallina
  • Pearl
  • Princess
  • Rose
  • Ruby
  • Sissy
  • Stella
  • Susi
  • Trilly
  • Xena
  • Zelda
 
     
 

 

Particular cat names

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

NAME OF ANCIENT GODS

 
     
  • Zeus 
  • Thor
  • Ade
  • Atena
  • Era
  • Afrodite
  • Freya
  • Loki
  • Odino
  • Anubi
  • Amon
  • Ra
  • Horus
 
     

NAME OF CARTOON CHARACTERS

 
     
  • Minni
  • Aurora
  • Bambi 
  • Bolt
  • Elsa
  • Shang
  • Lilli
  • Lilli
  • Olaf
  • Simba 
  • Tarzan
  • Mushu
  • Lilo
  • Baymax
 
     

RUSSIAN NAMES

 
     
  • Igor 
  • Boris
  • Ivan
  • Lev
  • Sasha
  • Nikita
  • Katia
  • Alina
  • Vera
  • Misha
  • Yuri
 
     

 

 

JAPANESE NAMES

 
     
  • Akira
  • Neko
  • Sakura 
  • Yuki
  • Sue
  • Shang
  • Midori
  • Ren 
  • Taro
  • Ichi
  • Jou
 
     

NAMES OF TV CHARACTERS

 
     
  • Homer
  • Spock
  • Buffy 
  • Kermit
  • Dean
  • Spike
  • Arya
  • Joker 
  • Xena
  • Sherlock
 
     

I left you some suggestions, now it's up to you. Remember that the only limit is your imagination! 

Have you found the perfect name? Let me know in the comments what is it :)

 

 

 

 

Cat names: original and popular ideas

 

An incoming cat?

 

The arrival of a cat in your home grants a lot of fun, cuddles and continuous purring.

Between setting up all new purchased items for the newcomer and the costant temptation to take pictures of him, you should take few minutes to choose a suitable name for your cutie. Internet is full of suggestions about it, but choosing between hundreds of thousands of names for cats may be long, boring and not very useful. Luckily I'm here to help you! In my life I have adopted so many cats that I could almost call myself an expert in choosing names!

In this article you will find a list of popular names for cats with some less traditional but always original suggestions! 

Choose in the best way

Many people consider very easy choosing the cat name as they are convinced that he will never learn to recognize it and, if so, he won't ever answer it. This belief is totally false: cats learn their name and answer if so called. They are certainly much more stubborn that dogs and most of the time they will learn to respond if they associate their name with something pleasant.

Before starting with suggestions, however, some key points must be specified in the search for cat's name:

  • Lenght of the name. To be avoided long names, except in cases where the abbreviated version would be used practically everyday. Cats do not perceive words like us, they learn the overall sound therefore a short name becomes essential.
  • Wait until you know the cat. I know, once you get the exciting news of the new arrival in family, you can't help but draw up a list of possible beautiful names for cats, but actually it doesn't work that way. Sometimes a look is enough and you know that you can no longer call him "Prince", but "Messy". Remember that cats with different characteristics could inspire different names.
  • Not open to misinterpretation. The choosen name should not coincide with the names of other family members, including pets already at home. Not only you would confuse the cat, but you would show few respect for him since everyone deserves a proper and original name. Avoid also choosing a name similar to obidience words like "Come", "No", "Food" and so on.

Include the family. Don't forget to include the whole family when choosing the cat name! You never know, the little ones could make very original proposals.

 

MALE CAT NAMES

 
     
  • Alex
  • Charlie
  • Coco
  • Cosmo
  • Felix
  • Figaro
  • Fluffy
  • Gatsby
  • Harry
  • Jack 
  • Jasper
  • Julius
  • Leo
  • Lucky
  • Luigi
  • Max
  • Micio
  • Milo
  • Oliver
  • Oreo
  • Oscar
  • Rocky
  • Romeo
  • Sammy
  • Shadow
  • Simon
  • Sonny
  • Tiger
  • Toby
  • Tom
 
     

FEMALE CAT NAMES

 
     
  • Alice
  • Bella
  • Briciola
  • Chloe
  • Daisy
  • Eve
  • Fiona
  • Kiki
  • Kitty
  • Lady
  • Lilly
  • Lisa
  • Lola
  • Lucy
  • Luna
  • Mia
  • Mina
  • Molly
  • Nala
  • Pallina
  • Pearl
  • Princess
  • Rose
  • Ruby
  • Sissy
  • Stella
  • Susi
  • Trilly
  • Xena
  • Zelda
 
     
 

 

Particular cat names

If you have arrived here and you still haven't found anything that suits your cat, I have prepared for you some curious and particular lists.

NAME OF ANCIENT GODS

 
     
  • Zeus 
  • Thor
  • Ade
  • Atena
  • Era
  • Afrodite
  • Freya
  • Loki
  • Odino
  • Anubi
  • Amon
  • Ra
  • Horus
 
     

NAME OF CARTOON CHARACTERS

 
     
  • Minni
  • Aurora
  • Bambi 
  • Bolt
  • Elsa
  • Shang
  • Lilli
  • Lilli
  • Olaf
  • Simba 
  • Tarzan
  • Mushu
  • Lilo
  • Baymax
 
     

RUSSIAN NAMES

 
     
  • Igor 
  • Boris
  • Ivan
  • Lev
  • Sasha
  • Nikita
  • Katia
  • Alina
  • Vera
  • Misha
  • Yuri
 
     

 

 

JAPANESE NAMES

 
     
  • Akira
  • Neko
  • Sakura 
  • Yuki
  • Sue
  • Shang
  • Midori
  • Ren 
  • Taro
  • Ichi
  • Jou
 
     

NAMES OF TV CHARACTERS

 
     
  • Homer
  • Spock
  • Buffy 
  • Kermit
  • Dean
  • Spike
  • Arya
  • Joker 
  • Xena
  • Sherlock
 
     

I left you some suggestions, now it's up to you. Remember that the only limit is your imagination! 

Have you found the perfect name? Let me know in the comments what is it :)

 

 

 

 

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

TECHLA at Compasso d'Oro, the oldest and most prestigious design award

 

 

MyFamily participated in the Nomination and in the Exhibition for the 25th Edition of the Compasso d'Oro Award (an industrial design award) with TECHLA, the automatic engraving system for ID pet tags. This engraving machine has been designed for us by Design Gang company. It is manufactured in Italy and entirely made in aluminum.

The Compasso d'Oro competition, conceived by ADI (Industrial Design Association)  is the oldest and most prestigious design award, created in 1954 to enhance Italian design, which in this edition has seen more than 1200 candidates. The latter were subjected to a careful selection by a jury of experts who decreed the 16 winning products and 56 Honorable mentions.

TECHLA has honored us and all our customers, being considered among the best products chosen to be shown at the exhibition that will be held until June 26 in the courtyard of the Rocchetta in the Castello Sforzesco of Milan.

Created to offer our customers an exclusive service, TECHLA is able to transform an useful ID tag in an accessory that can also be unique and personalized; and this operation takes only 2 minutes.

Have you already got your TECHLA? If you do, be conscious that you own not only a productive tool but also an object with a recognized added value thanks to its Design.

Don't you know about our Techla? Discover it, it will give you great results and you will be immediately satisfied.

 

  

 

 

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Take Your Dog to Work Day

Today, Take Your Dog to Work Day is celebrated. It is the annual opportunity to go to work with your own four-legged friend.

When was this event born?

This Take Your Dog to Work Day is a very recent celebration, but it has immediately taken hold on many continents. The event was born in 1996 in The United Kingdom by Pet Sitter International association, reaching United States and Canada in 1999. Nowadays it has become a sort of tradition and it is calculated that one in five companies is pet-friendly and some allow employees to take their dogs to the office.

Now you're probably wondering why a person should ever take his dog to the office if not for a simple vice... Well, there is a reason and it's also a valid one!

The slogan of this event is "More pets, less stress", because according to many studies, to stay with your dog in the office reduces stress and increases productivity and professional satisfaction for both employees and the company. Having your dog nearby generally improves mood and blood pressure.

 

Let me introduce Joolio to you! He is the mascot of MyFamily that, day after day, works together with the employees. He takes care of testing ID Tags resistance and he always pays a meticulous attention to the movements of food in the company. Joolio is free to go everywhere checking each employee's work and to run around the private garden of the building thought as relaxation area. The best ideas come to him there.

And what do you think about the presence of dogs in the office? Let us know your opinion :)

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow.
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE.
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

What you need to know to go on holiday abroad with your dog

Are you planning a holiday abroad with your dog? I wrote this article to provide you a guide with some essential information to plan your holiday. I hope this can help. First of all, your pet, like every citizen of the European Union, must have a passport.


The passport
The European passport for pets is issued by the Veterinary agency of the Local Health Centres when:

  • the animal has a microchip or a readable tattoo done before 2011;
  • has been registered in the Canine Registry;
  • the dog was given an anti-rabies vaccination (not before the application of the microchip) or it has a valid vaccination. 

The passport will contain all data relating to the animal and his owner as well as information about the pet's health (vaccinations, any carried out pesticide treatments, etc.).


Rabies vaccination

Rabies is a viral disease affecting wild and domestic animals which can be trasmitted to human (zoonoses) and to other animals throught infected saliva, bites, scratches and wounds.

From an epidemiological point of view, the dog, in the urban cycle, and the fox, in the sylvan cycle, are the animals who are the most affected by rabies. This disease causes acute encephalitis and, when the symptoms are manifest, the outcome is always fatal both for animals and humans. Rabies is throughout the world, but 95% of deaths occurs in Asia and Africa. In Italy, between 1997 and 2008, the rabies was considered eradicated but in 2008 some cases were identified again in the north-east of the country, referable to the sylvan form, occuring in the nearby Slovenia.

Prevention in pets is carried out by vaccination, which consists of an injection giving one year immunity and perfomed by a veterinarian. Rabies vaccination cannot be carried out on pets younger than 12 weeks old. So, depending on the travel situation, it is advisable to check the rules to follow.
For the ones travelling to Italy, for example, no exception is allowed.

With the word "valid vaccination", instead, it is meant a vaccination carried out at least 21 days before the pets arrival to the destination country, or with an outstanding recall.

Since diseases do not have boundaries and in certain areas some of them, including rabies, have been eradicated or do not exist, it is important to know that there may be stricter rules to respect. Some countries as the United Kingdom, Ireland, Sweden and Malta require additional measures for pets entering from some countries where the disease has a non-negligible risk, like a certificate on antibody titration, which guarantees 100% vaccination coverage and the quarantine. Titration has to be performed on a blood sample taken at least 30 days after vaccination and analyzed in a laboratory which is recognized by the European Commission in accordance with Article 3 of the Act 2000/258/CE.
(Ref: Istituto Zooprofilattico Sperimentale delle Venezie : titer rabies antibody )

Sometimes this certificate takes a long time to be issued and, if you are planning a particular trip to foreign countries, I suggest you to collect some information even 5 months before the leaving in order to avoid unpleasant surprises, like leaving your beloved friend at home or giving the desired trip up.


Necessary documents

If your trip is to a EU country, your pet will need:

  •  European passport
  •  Certificate of good health issued by a veterinarian
  •  Valid anti-rabies vaccination. 

If your trip is to an EXTRA EU country, in addition to the documents listed above, you may be asked for specific health requirements and additional documents depending on the destination and specific conditions, so it is always better to consult the embassy of the country of destination in Italy, the veterinary agency of the Local Health Centres or the Ministry of Health website.

An example is the preventive antiparasitic treatment for the Echinococcus Multilocularis, which is required for trips to Finland, Malta, United Kingdom, Ireland and Norway. This treatment must be administered by a veterinarian between 24 and 120 hours before departure and certified on the passport.


Two other important tips concern: 

INSURANCE, in case you do not have it yet, consider to underwrite a policy for your dog, which covers civil liability and veterinary expenses, as in some countries they could be rather onerous

• the obligation to have an IDENTIFICATION TAG as provided, for example, in public places in the United Kingdom and in other countries, showing the address and telephone details of the pet's owner.

Some countries have very strict laws, which may even include quarantine periods, which can separate you from your dog for long periods of time. Information is essential!

And remember that the maximum number of animals that you can carry is 5!


Which means of transport?

You will also need to evaluate the vehicle you will travel on.

• If you choose the plane, it will be necessary to contact the airline, some low cost airlines, for example, provide only the transport of guide animals following the owner. The general rule is that medium and large size dogs are placed in appropriate, waterproof and comfortable doghouses, placed in the pressurized hold. Since these seats are limited, it is important to book well in advance.
Small size dogs (weighing up to 10 kg) will be able to travel close to the owner, even if inside their homologated carrier.
If the flight includes a stopover, take some information on eventual rule to respect.

• If you choose the train, there is instead a handbook of good behavioral standards to follow, but in general dogs can travel with their owners, inside a carrier, equipped with a document, microchip, valid vaccinations and antiparasitic treatments.

 • If you choose the ferry, you have to follow the same rules as the plane, where the animal can travel in the common carrier if it has the allowed characteristics which protect the animal. But getting information from the line is always the best solution to avoid unpleasant surprises.

• If you travel by car, you have to be in compliance with Art. 169 of the new Traffic Code "Transport of people, animals and objects on motor vehicles" that, at point 6, prohibits the transport of pets that constitute obstacle or danger to driving. It allows the transport of pets, even more than 1, only if kept in a special cage, container or in the rear compartment, provided that it is specially divided by a network or other similar suitable means that, if installed permanently, must be authorized by the competent provincial office of the General Directorate of the MCTC. In case the trip is long, it will be necessary to plan very well the stages, to let your four-legged friend drink, eat and do his business. I strongly reccomend to pay attention to heat!

Guide dogs can always travel near the owner, provided that they have a leash and a muzzle. Based on the selected transport means, please ascertain well in advance that your friend does not suffer from car, airplane, ferry sickness...in this case you can ask vet for some pharmacological advice or some precaution to take (such as pausing, giving food at the right times) which will make the travelling more comfortable.

At last but not least, remember any drug your pet usually uses, it could be difficult to find them, especially in certain countries.

I hope you found this information clear and useful ... see you next time and enjoy your holiday!

 

Eleonora Bosoni

Dr. in Veterinary Medicine

 

 

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

First steps to deal with the Facebook page of your Pet Store

If you are looking for any suggestions about how to better deal with the Facebook page of your Pet Store, you are in the right place. This article would like to give you some suggestions about how to support your Pet Shop through a Facebook page in the best way. I don't want to offer you a miraculous handbook and I have certainly addressed only a small part of the subjects that we can deal with (let's say that we could write a whole book about FB posts:), but I am sure that here you can find all the main subjects that are often overlooked or underestimated.

The main purpose is to create a page with the basic information, to write something about pets or about the products you sell, to publish some photos and wait for an influx of people into your Pet Shop.

It seems easy, doesn't it?

Unfortunately it isn't. If you join the fray of the big quantity of pages, groups and Facebook profiles without any knowledge nor project, you could waste a lot of time without obtaining any remarkable results.

Explain who you are and differentiate yourself

It might seem taken for granted, but in your page you should put all the information concerning your Pet Shop. It's important to underline: phone number, address, website, opening hours, offered services, the products you sell, scheduled events and promotions. Above all, it's essential to put in the field "about" some information in order to convince people, with a few words, to choose you among all the other shops in the neighborhood.

 

Content: what and how.

Now you have a page which is complete and ready to be used.  A new doubt naturally arises: which contents can I post and above all, how can I express them? Keep in mind that Facebook is first of all a social network, ruled by peculiar regulations and it has particular requirements. Here below you can find the requirements for posts: you can make a checklist and verify it before publishing your contents.

Short: Facebook posts have a limit of 63,206 characters, approximately 70 pages of a word document. Although this space may seem useful, you should avoid writing very long posts. When you write, you should put yourself in a user's shoes, who sees in the homepage a neverending post: you could scare him.

Nobody will dedicate much time for a reading on socials, although it could be interesting. The optimal length for a post is one or two lines. Catch the reader's attention, do not bore him to death.

Interesting information: sharing important information to your customers is a must. If you have a pet store and you want to promote it, you have to share the information concerning your business. The community visits your page only to learn about animals, about your Pet Shop, nothing else.  If you are in trouble, for instance, you can share new arrivals in the shop, promotions about products, news about events for pets in your area, the original services offered by your store, and much more. In other words, you have to try to publish contents that are important for your current customers and also for the potential ones.

Interaction: This is one of the main parts of the management of a Facebook page. The aim of a "social" activity is to trigger an interaction with users. Contrary to traditional means of communication, on the social networks the interaction is of utmost importance. It's essential to ask questions and to answer other users' questions. This encourages interaction with your possible customers, by increasing confidence towards yourself, also enhancing your reputation. This way, you can receive important feedbacks in order to improve your service. A good subject to deal with is your customers' furry friends. Remember that a pet lover adores to "give voice" to his loyal pet.

Tone: The big mistake you must necessarily avoid is to address to users with a very professional tone. A friendly tone is suggested, in order to establish a connection with your customers. Remember that people look for somebody who put them at their ease and is easy to approach.

Picture: Which is the best way to draw the attention of someone, if not visually? Never underestimate the importance of a picture associated with a post. Let's suppose you want to promote the new food for cats you have just received: you can share the picture of the brand with the post or you can share the picture of the cat to whom it is addressed. The instrument "picture" is strong also for your customers: ask them to share the photos showing them with your products, allow them to interact.

Video: it's arduous to create videos. Accurate videos require a lot of processing time, and for this reason they are less frequent in Facebook but they provoque a stronger impact. A well structured, educational video can considerably increase the influx of people in your page.

Hashtags: They are very useful to increase the number of people who will see your post. If used, they will have to concern your market field. Let's suppose you have just written a post about a promotion in your shop; the hashtags to promote this post might be #nameOfYourShop#sales #NameOfTheProductOnSale#PetsProducts#petShop.

 

Posts: how many and when.

The main instrument allowing you to understand how to better deal with your posts is Insights. You should learn to use it to the fullest, because it offers you quantitative information that might be of great help. FB Insights provides you with the report of the following data: the number of people reached by your posts and the number of those who have interacted, the number of people who called your company from the Page, the number of answers to customers and your average answering time and the number of people who "registered" (that is to say who stated to be in your store) in their posts.

 

Little, but often and assiduously: The main mistake made by those who deal with FB for the first time is to post at once all the available news and to forget the page for a week. If you wish to start a relationship with your customers (and potential customers) you need perseverance, otherwise you risk to fall into obscurity. Perseverance becomes important if combined with usefulness. Remember that your aim is to enrich people by supplying quality contents. You must avoid spam.

According to proven surveys, the best number of posts to daily publish is one. If it is not possible, the perseverance criteria is to be preferred.

At the right time: Through Insights you can check the time when there's a great influx of active users. Programming the publishing of posts (opportunity given by FB) allows to reach as many users as possible. The best time for posting is between 1pm and 4pm, although it changes according to the context.

Call-to-action

Each Facebook page allows to create a "button" (called Call To Action in technical jargon, shorten CTA) which allows the user to make a certain action. The possible actions are: contact (through Messenger, e-mail, phone or Web site), purchase or reservation of a service. If you know you are too busy to answer any doubt of your online customers during the day, I suggest you to add the button "call". This way, you can encourage users to directly call and verify if your shop can satisfy their needs.

 

Paid promotion

All users have the possibility to advertise the posts they publish on FB by investing an economic budget. This doesn't mean that you must necessarily pay to promote your posts (even though these costs allow you to get more visibility, time being equal). Posts promotion allows to give more emphasis to your contents and to reach a wider community. It's important to decide the addressee of the promotion: you can choose between those who have already interacted with your page (or with other contents) and the people selected through targeting (that is people resulting from a selection based on geographical position, age, gender and interests).

Let's make an example. Let's suppose that your shop is in Milan and that you want to advertise the arrival of the new Techla machine for the immediate engraving of pets ID tags.

What will you do?

Firstly, prepare the promotional post: the text, max two-three lines, and a picture that could be the engravers that you have just bought or en engraved tag (you can also prepare a short video of the engraving made in your shop for a customer).

After that, you shall decide to whom the message will be addressed. If you live in Milan, your can select this city as geographical area of your reference public. You could have the temptation to include also the surroundings or the whole nation, but this is not the best strategy if you have a shop, because few people outside Milan would find your message useful if they have to drive long distances to reach you. You uselessly risk to waste money.

 

As regards your target's interests, it is suggested to always include them in order to specifically reach who is really interested. You could mention the following interests: pets' owners, pets, cats lovers, dogs lovers, petshop, dogs owners, cats owners, pets products, dogs products, cats products.

And now?

What we have debated in this article is only the tip of the iceberg. The next step is up to you. My suggestion is to experiment as much as possible. For instance, try different kinds of posts and observe which fits better your situation. Vary text posts, pictures, videos and external links, so that you can stimulate the different kinds of users as much as possible.

If you have already dealt with the promotion of your shop on Facebook, leave your comment and share your experience :)

 

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

4 marketing suggestions to increase sales in your pet shop.

If you are looking for effective means in order to increase sales in your pet store, please read this article about our ideas which are the result of our experience with thousands of shopkeepers of this field.
We are Pet specialists and we know commercial habits as well as the customers of this market very well.
This article is meant to give you some cues about how to improve the economic performance of your store for four-legged friends and their “colleagues”, not to increase all of a sudden the number of customers in your shop.
On the other hand, some simple commercial suggestions for pet world – as for all other categories – can be of great help if followed with method and perseverance.

Suggestion 1: cooperate with your colleagues.
Are there any other store serving our friends Animals, in your neighborhood? Try to make a partnership with your colleagues, in order to increase the “walk in” (namely the number of people visiting your shop). Think about groomers, veterinarians or any business which has your same target of customers. You can invite them to visit your shop, trying to make this occasion an agreeable event. In order to succeed, focus on what can be interesting for them. Think about their interests before yours.
This effort will help you to achieve new customers.

Suggestion 2: focus on your customers’ wishes.
Customers are more and more picky and it’s a challenge to get their attention. This applies to those who are in pet business, whether they have a shop or not, as well as to all those who manage any business activity.
In this sense, wonder who actually the customer is. Is it the owner, or his hairy friend? Or both? And what are their actual needs?
Thinking about this question, you will adapt the level of service to your customer’s real needs and wishes. Perhaps you will decide to offer a croquettes testing for your customers’ four-legged friends, or you will develop a new service aiming at making both happy. This tactic will help you to gain your customers loyalty and to make them come back more often; you will also avoid the competitors to lure them away from you.

Suggestion 3: make your shop “social”.
World has become social. All that concerns successful products and services turns around the communities crystallizing all around. It’s no more a trend, a fashion, but a real social aptitude, thanks to internet.
Listening to customers and receiving requests, comments or complaints all day long, you will notice that they can be grouped into themes. The same themes can be retrieved and posted in your blog or on Facebook and commented and shared.
If you adopt this tactic, you will increase the popularity of your brand: the so named “Brand Awareness”.

Suggestion 4: know your customers the best you can.
How much is your name important for you? If you think for a while, to be called by name is very rewarding for all of us.
That’s why all pets’ owners choose with pleasure and satisfaction their own dog’s or cat’s name. If you work assiduously in order to collect the information about your customers, you will reach the same goal: gratifying them.

You need to be organized in order to collect and manage your customers’ information.
If you are not accustomed to software, you can equip yourself with paper and pen. If you prefer to use computer, you shall use customers’ management software (we are talking about CRM, meaning Customer Relationship Management). This option will give the advantage to be able to manage many data which can also be quickly queried.
When you deal with this topic, keep in mind who your customer is: read once again point 2 to collect the relevant information and to use them in the best way. If you are able to successfully manage the relationship with your customers, you will get customers loyalty and you will gain new customers thanks to recommendation.
Finally, a more conscious management of your customers allows you to organize them in subgroups with special needs (segmentation of customers) that can be better satisfied. For instance: customers having a small size dog may be interested in a different service compared to those who own a cat (does it make sense to offer croquettes testing service for cats, if they rarely visit the point of sale with their owner?).

Conclusion: your recipe is magic.
The suggestions we gave you in this short article are general and the truth is that there isn’t a magic recipe to have a successful pet shop. What really counts is the daily attitude that has necessarily to consider also what mentioned in this document.
As latest suggestion, you can wonder what your daily attitude with the four reported suggestions is and try to make them your own with perseverance.
To have an engraving machine in your shop helps you to have more and more faithful customers.

X